23. The Milk and Honey of Human Kindness

One of the key themes of SXSW was the idea of the most modern corporations that focus on benefits to customers, community, and staff, as much as profits. If you were interested you might have attended a session on the 'Business of Making People Feel Good' which you can read about here.

A speaker at that session was Alyssa Bayer, of Milk+Honey. An Austin entrepreneur, she is the founder and leader of a chain of day spas that has a deep investment in the wider world, as well as itself.

If you were as unaware as I was, Bayer might have been the first person you heard say of their company 'our purpose is not to create value for shareholders, but to create value for everyone.' A very simple phrase, but if truly adhered to, transformative.

You can learn about Milk+Honey here. The picture is from the talk at the Wellness exhibition in the Palmer Event Centre, part of SXSW. Bayer is on the left of the panel.




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